Check out this incredibly clever use of perspective. Axel Peemoeller’s wayfinding system only delivers the message to the people that need to see it – and with massive colorful letters that are impossible to miss. From the designer:

In Melbourne I developed a way-finding-system for the Eureka Tower Carpark while working for Emery Studio. The distored letters on the wall can be read perfectly when standing at the right position. This project won several international design awards.

Also, it is worth checking out Axel’s main page here – he has some nice graphic design work. By the way, his name is definitely Axel, not Alex. I was going to say it is “Axel – like the rose” but then found out that that is actually Axl. And of course there is the axle on your car. Either way, I am a big fan of both Axel’s garage and his name, which is apparently somewhat common in certain parts of the world.

Click here to see more pictures

Props to Jeff Click at ModernLandRun for sending me the link.